Friday, August 11, 2006
Your Ad Here!
After dialing up the internet on my archaic computer this evening, the following article caught my attention: Ad Placement Gets Extreme. It mentions how ad agencies are having to get more creative, now that fewer people watch tv commercials. Some of these are ridiculous, but I think some are really quite creative.
This steaming cup of delicious java...(mmmm....coffee...no, I don't want it! I gave it up!!) is actually covering a manhole on a NY City street. I thought this was a cool idea. It would have gotten my attention. Of course, on the down side, it might cause some traffic (or even pedestrian) problems.
Now...I question the wisdom of this next one. Ads on airsick baggies? Seems like it would give the wrong impression, if you ask me. (Hey, you don't look so good - quick, take this Star Wars Episode III barf bag! Uh oh...bad idea...) Are they going to start handing these out in theaters where they're showing ill conceived sequels/prequels? Or just in airplanes where you can watch the watered down versions of not too successful films to ease you into sleep in uncomfortable upright sitting positions?
Check out this article for even more extreme campaigns. Most of these were not in the U.S.